Instagram has evolved rapidly from being an app just for kids to becoming a major channel for businesses and individuals to market their products and services, sell products, network, and build audiences.
Among the largest social networks, it has become one of the most popular on the Internet. This is just an average, but one cannot argue with such figures. All here believe that you shouldn’t be average in any part of online marketing!
And with more people flocking to the IG social network, this also means more businesses and brands are trying to get in on the action as well. Not only are brands like Microsoft, Nike and the NBA working on getting more Instagram followers on a daily basis, but they are also looking to increase engagement and ROI from these users as well.
That is not a dream or an objective. Having greater engagement than Facebook is great, but Instagram offers much more than that.
Take a look at these attention-getting ideas for Instagram strategies and learn how to post on Instagram to gain more followers, visibility, and engagement.
1. Post timely content.
You will boost interactions with your account awareness of trending or up-and-coming and how you can incorporate it into your page.
It is important to stay up-to-date with what is trending and up-and-coming so that you can implement it into your page.
Take the time to customize it to suit your brand. With your spin, you can capitalize on current affairs and online trends by writing a blog post and posting it on your social media channels, including Instagram. Using hashtags can help get more viewers on your content.
2. Don’t brag too much.
Just don’t make accolades, certifications, and reviews your only posts. Furthermore, it would help not to talk about your product or service and why it is top of the line. It is better to spend as little time as possible on this.
Many people do not follow your Instagram account solely for promotional purposes. They need to see you or your organization from a human perspective. Besides being inspired creatively, they also want to have a good time!
3. Engage influencers.
Please find the top influencers in your area of expertise and follow them. Look at the captions and see what they’re posting. Take part in the discussion.
Your target audience is most likely following and interacting with you, so if you reply to something they say, you might attract a new follower!
The Instagram influencer marketing strategy should be viewed as a broader strategy beyond social media.
It recommends following a similar approach to what you’ve outlined for your business blog and interacting with your visitors!
4. Get a birds-eye view of your Instagram.
It is important to take a step back and look at your Instagram account as a whole, you know, the page that contains all of the squares you’ve added.
Ensure that all of your images are on-brand, that your Instagram highlights have been set up, and that all of your bio info has hashtags as well as a link to either your website or relevant content.
5. Cross-promote your Instagram on your other channels.
Make sure your social media followers know about your Instagram account too. Promote your Instagram channel on your website as well. Cross-promotional ideas include:
- You can embed Instagram images in your newsletter.
- Embed Instagram images in your blog posts.
- Add an Instagram link to your email signature.
- Your Instagram handle can be added to other social media profiles.
- Setting up your Instagram to post on Twitter, Facebook, and YouTube.
Bottom Line
There is surprisingly little fanfare when you reach the more follower mark, but you’ll continue to grow your Instagram account authentically if you follow these tips.
Having the idea that you could successfully sell your product through Instagram can be enticing when you’re just starting an online business.
It becomes more realistic once you build a following. It’s no secret that Instagram business opportunities are on the rise.
Be sure to check out the many other social media resource guides on the main page of the blog. Don’t forget to check back often, as new content is being added all the time.
