Digital marketing has completely changed the way business is done in the world today. From Fortune 500 companies to local retail locations getting set up with their own online stores and mailing lists… the world of online marketing has changed everything in a very short amount of time.
When it comes to finding success in digital marketing, one of the best ways to accomplish this, is to read up on the latest industry trends and success stories from other industry experts, professionals, entrepreneurs and brands that have already went through the process.
With digital marketing tips being the focus of this article, today we are going to highlight a few of our favorites.
Expert Interviews and Success Stories
When looking for any type of information online, you are likely going to start your search at Google or head over to your favorite social media platform. While doing so, you will likely come across some valuable interviews and case studies.
An excellent one we came across with was Reza Satchu of NEXT Canada, where he discussed five different topics relating to entrepreneurship in the world today.
Such topics included:
- The future of job training and development in the world today
- Recommendations for high school students with entrepreneurial goals
- How to take advantage of existing business and entrepreneurial opportunities available right now
- The best ways schools can start adding entrepreneur classes and courses
- How to inspire others when entering the world of entrepreneurship
In addition to the full article linked above, you can also view a short video of Reza meeting with audiences and talking on the topic of business and entrepreneurship.
And if you read through his full interview mentioned above, we think you will also like this other article on Reza Satchu as well. It’s all about the many different ways funding can be used to help others get started in the world of business and entrepreneurship.
How Businesses and Brands are Winning with Social Media
Looking at the internet today and the internet of 20 years ago, it’s very different. Back then, websites were static and just straight HTML, while also being a completely one-sided conversion.
Now, with social media, everything has changed for the better and it’s much easier for businesses and brands to connect with their customers on a global level.
This is exactly what happened with Zappos when they were first starting out. The company relied heavily on the user experience and offering the best support possible through the likes of their site, while also using social media platforms like Twitter.
Today, we now see a great majority of businesses and brands using social media to drive traffic to their business, while also engaging with customers and other companies on a daily basis.
It’s no longer a question of if and when you need to be using social media efforts to grow your organization or business online, but simply a matter of “how”.
How to Implement Winning Digital Marketing Strategies into Your Business
When it comes to starting a business online and taking it to the next level, it’s extremely important to make sure you are using methods that work today, and not ones that have lost traction in previous years.
The best ways to make sure this is this case, is to always be reading up on the latest digital marketing trends and expert interviews from industry experts. And best of all, there are plenty of free resources out there to help you along the way.
To get started, simply visit Google and search for whatever news or current trends you might be looking for. Then, click on the “News” tab to get the latest information out them.
The last step in this process is to start implementing these winning methods into your day to day operations.